MORE EFFECTIVE MEDIA
DRIVING BUSINESS GROWTH
ABOUT ME
Hi, I'm Matt
After 24 years experience working in some of the UK's biggest media agencies and networks, I have built a huge depth of experience across channels, industry verticals and disciplines. I've built and led teams across client management, planning and channel specialists and worked collaboratively with Data and Analytics and Measurement teams to develop new approaches and deliver marketing effectiveness.
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My passion is working with brands and their agency partners to develop a culture of effectiveness and break down the divisive silos that have been created between brand and digital marketing/ecommerce teams. Through better working practices and robust approaches to measurement, I can help drive better understanding of how marketing is contributing to incremental business growth.
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When I'm not trying to get to the truth of media effectiveness, I'm a keen hiker and runner, competing in ultra-marathons.
Services
Whether you're an agency looking to develop your service offering, or a brand, looking to better demonstrate the effectiveness of your marketing budget, I have the experience and expertise to help in a range of ways.
I can work flexibly in way that suits your requirements, on a short or longer term basis, project based and remotely or on site.
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If you don't see an option below that addresses your needs, then please don't hesitate to get in touch to discuss how I might be able to help, either directly or through my extensive network.
Recent projects
Service Expansion
Programmatic and PPC team development
Worked with a small independent agency to expand digital capabilities and strengthen offering to existing clients and new business opportunities.
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Conducted market analysis and identified a partner for GMP access to create full service programmatic capability.
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Identified demand from existing clients for PPC, created strategic approach and oversaw hiring of a channel lead.
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Generated significant revenue from existing clients and new business wins.
Measurement and analytics
New measurement solution
Created a partnership between an independent media agency and a specialist data and analytics company, to introduce a market leading attribution solution.
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Created sales material and sold in 5 projects in the first year, generating incremental revenue.
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Strengthened credibility for new business and contributed to several pitch wins.
In-Housing
Large UK banking group
Researched current state of play on in-housing, reviewing pros and cons and presented recommendations to the Marketing team regarding suitability and considerations.